As they explain on their website :"Originally the BUGA UP campaign was broadly aimed at all unhealthy billboard advertisements. However, in response to public opinion we soon focussed our attention on tobacco & alcohol promotions and other promotions that were socially and visually assaulting."
The Subvertising artistic group ultimately detourns/modifies billboard advertising using graffiti.The group began its action in in1979 and has been active ever since.
